What we ship, what we learn, what works. No fluff, no funnels — just the marketing playbook for people who'd rather be building.
I asked Google's AI what it knew about my company. It said we were backed by Y Combinator. We are not. Here is how a name collision and a fabricated credential convinced me to rename the week before launch.
Read post →After six quiet weeks, I stopped adding to Timbre and got a ruthless audit instead — sparked by friends who kept hitting the same walls. The fixes weren't new features. They were subtraction, honesty, and putting the one promise back where it belonged. Plus the bug that humbled me.
Read post →Three days after shipping the schema and entity-graph work, Google's AI Mode started citing Timbre as a source for our own brand-name queries. Correlation, not causation — but the receipt arrived faster than I expected.
Read post →Five rounds of prompt engineering taught me that telling a fast LLM not to fabricate doesn't work. Here's the architecture that does — a deterministic check plus a Sonnet cleanup pass on every generation.
Read post →Google made AI Overviews the default. The old SEO playbook still works — but it stopped being enough. Here are the five changes I shipped at Timbre this week, the playbook for any founder staring at the same problem, and what I'm watching next.
Read post →Nine agents. Five connective layers. A free tier with no card. The marketing operating system built for founders who already have a voice.
Read post →Teach Timbre your voice on day one by feeding it the work you've already published. The four-generation cold-start valley, closed.
Read post →Most AI tools force regenerate-everything. We ship the middle path — tweak one section, keep the rest, no credit cost.
Read post →Most AI marketing tools forget everything after one prompt. Timbre's Learning Engine remembers — and gets smarter with every campaign you ship.
Read post →I built an SEO agent and made it audit my own site. Real fixes, fabricated stats, and the moment I realized the tool was fine — the eyes were broken.
Read post →A pre-launch status report from Timbre Day 18 — what shipped, what friendlies caught, what's coming next, and why the loud part isn't the work that matters.
Read post →What the Timbre Marketing blog is, what to expect from it, and a quick note on what I'm building (and the build-in-public habits behind every post).
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